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Outreach to New Communities: The Census 2010 Projec

Presenter 1
Lisa Neidert
University of Michigan

Data Support at the Population Studies Center receives money from the university provost to provide support for census data on the UM campus. With the advent of the 2010 Census, we are in the process of a many-pronged outreach effort related to the 2010 Census. The purpose is to reach communities that could/should be using census data to inform their stories, lives, and research. We also want to underscore the importance in participating in the 2010 Census. The first effort was a Census 2010 Boot Camp for Journalists, which provided 25 journalists with training to understand the importance of census data and how to analyze the data for local and national stories: In the second effort we are sponsoring an ad contest (YouTube-like), where students create short videos encouraging participation with the 2010 Census. The ‘hard-to-count’ areas in Ann Arbor are the student-dominated university neighborhoods. Finally, we will be teaching a one-credit course in Winter 2010 on “The United States Census.” Portions of the course will be presented in other classes throughout the academic term. The presentation will discuss the challenges and rewards of outreach to new communities.

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